Defining Email marketing –
Email Marketing is cited as the most profitable form of online marketing boasting ROI. It is a mode of sending business (commercial) information to Email users. It could be in the form of advertisements, request business, subscriptions, sales or donations, promotions, and more.
Defined Email Marketing attracts website traffic, drives sales, builds social engagement, loyalty, and trust in your brand. Email marketing can entirely build relationships with viewers, prospects, leads, existing customers, and even past customers because it works on the client’s convenience. Direct in the inbox, no long hours to talk or repeated calls.
Email marketing tips for small businesses
- A well-framed Goal for customers’ journey
- Easy Subscription
- Welcome Email
- Easy to read Emails & Impressive Taglines
- Manage Newsletter
- Mobile-friendly
- Analyze and optimize
Top key benefits of email marketing for small businesses & other businesses –
- Better Brand recognition
- Builds Reliability
- Targeted and Customized content
- Boost sales
- Stronger Customer Connections
- Controls Budget
- More traffic on the website
- Creates authority
